Recently I learned about a frustrated public health official in the Clevland area. Sounds like a wierd movie plot I know….but stick with me. He was tasked with communicating to African-American women about the importance of proper diet in combatting the devastating killers- heart disease and stroke. So he did the traditional, affordable, by the book deal of buying TV time and putting some ads on the air.

It didn’t work. People weren’t getting the message.

So he thought about how real communication happens among his target and he changed.

He began to go out and educate/motivate hair salon owners on this vital health topic and he encouraged them to reach out to their clients. People started to get the message and lives were saved.

Simple lessons abound from this true story not the least of which is that we must change anything and everything to be sure that the vital truth of the gospel actually gets to those who need it.

This entry was posted on Thursday, August 16th, 2007 at 4:53 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.